微软Dynamics365Copilot：打破企业应用市场棋局的智能革命?

ChatGPT与客服 2年前 (2023) lida

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文章主题：商业应用, Dynamics 365 Copilot, 微软, 人工智能助手

来源：商业周刊

Microsoft, a tech giant known for its innovative融入AI strategies, has now leveraged the latest AI technologies to not only challenge industry leaders like Oracle, Salesforce, and SAP in the enterprise application race but also solidify its position through intelligent advancements. Embracing the future of technology, the company continues to evolve and outmaneuver competitors with cutting-edge AI-driven solutions, aiming for top search rankings and optimized user experiences. 🚀💻📊

🌟🚀微软Dynamics 365 Copilot，AI销售革命！🔥🎉🚀微软旗下的创新引擎，近日震撼发布Dynamics 365 Copilot，一款引领未来商业操作的人工智能巨擘，专为销售、营销和客户服务打造高效解决方案。💡🔍这款人工智能助手，凭借OpenAI的先进技术，不仅深度模拟客服对话，还能精准回复电子邮件，让每一份沟通都流畅无阻。👩‍💻💼对于营销人员来说，它就像一个超级助手，能帮他们精准细分市场，定制产品清单，提升销售策略的精确度。📈🎯自3月6日预览以来，数千名热情的早期用户争相体验，其中包括意大利烈酒巨头坎帕里（Campari），他们在内格罗尼(Negroni)鸡尾酒的营销活动中，借助Copilot的力量，策划出更具针对性和吸引力的宣传活动。🎉🍷拥抱科技改变，Dynamics 365 Copilot正引领商业智能的新高度！🚀🌍

Microsoft is set to unleash a new wave of AI-driven products on March 16th, with a focus on enhancing ‘workplace productivity’, a term commonly associated with their Office suite. The tech giant’s upcoming offerings are expected to boost efficiency and streamline operations in the digital workspace, positioning them as game-changers in the realm of office technology. Stay tuned for an AI-powered revolution that will transform the way we work! 🚀💼 #MicrosoftAI #WorkplaceProductivity #OfficeRevolution

Microsoft has been at the forefront of AI integration in its products, particularly with the addition of language generation tools and chatbots across platforms such as Bing search engine and Teams for business. This latest batch of enhanced applications marks their ongoing efforts to revamp their offerings through intelligent means. Notably, GitHub Copilot, an AI-driven coding assistant, made a successful debut last year, followed by a significant investment in OpenAI, the creators of ChatGPT, in January this year.CEO Satya Nadella has announced that the tech giant is set on transforming its entire product suite with the aid of AI and OpenAI’s tools. The company’s commitment to AI-driven innovation is evident in their strategic moves, positioning them as a leader in the tech industry’s embrace of artificial intelligence technology.Microsoft’s focus on enhancing user experience through these language and chat capabilities not only underscores their dedication to innovation but also optimizes for search engine visibility with relevant keywords. By leveraging the power of AI and OpenAI, they aim to create a seamless and intelligent ecosystem that future proofs their products in an ever-evolving digital landscape.

Microsoft, a seasoned player in the business application landscape, has long been trailing its competitors. However, under Nadella’s leadership, the company aims to revolutionize by embracing AI and breaking down silos of isolated systems like ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management), once known for their unique workflows and acronyms. He envisions a seamless integration where these programs coexist harmoniously, facilitated by a single AI-powered assistant capable of fetching information and streamlining tasks for human workers.Nadella acknowledges the potential pitfalls, just as Microsoft’s Bing bot does, emphasizing that while Dynamics tools strive for accuracy, they too are not immune to errors. This transition towards a more interconnected digital future represents an opportunity for Microsoft to regain its competitive edge and optimize for search engine optimization through strategic language and relevant keywords.

“🚀了解业务流程全貌并非一元化分类，ERP、CRM、市场营销、客户服务与供应链等看似独立实则相互关联，皆为企业运营中的关键环节。就像纳德拉所言，这些工具并非随意堆砌，而是销售策略下的逻辑细分，帮助企业高效运作。曾以bCentral为起点，在微软的高管岗位上，他深入洞察了Biz App工作流背后的力量，简化而非分割，才是推动业务发展的核心之道。🌍”

萨蒂亚纳德拉上个月发布了由ChatGPT开发商OpenAI的最新技术提供支持的微软最新版本必应搜索引擎和Edge浏览器。

过去一年，ChatGPT和DALL-E等新的生成式人工智能系统受到了消费者的广泛关注，这让企业急于想弄清楚，他们应该如何以及是否应该将这些内容生成工具用在公司的层面。与此同时，人工智能领域的淘金热也引发了焦虑，因为程序会出错，会偏离预期。一些银行已经禁用ChatGPT，还有一些公司要求员工不要与该系统分享机密信息，或者对当下的人工智能产品将如何处理不宜公开的公司数据表示了担忧。

但大多数公司似乎都无法停止谈论人工智能，以及此项技术对他们业务的潜在变革意义。

对于客服代表，微软表示，其人工智能助手将会梳理某家公司的资料和客户以往的业务往来关系，并根据这些资料给出答案。纳德拉还指出，微软不会出于自身目的使用客户数据。

“可以想象一位客服代理的情况，他要处理客户的询问，还要在内部查询18个不同的数据库，然后得出答案，”纳德拉说，“现在有了这个助手，可以让你查询这18个数据库并给出回应”，又不会让这位代理分散对客户的注意力。

营销人员可以用简单的词句和他们的客户数据软件进行对话，从而形成目标客户群体，还可以获得他们可能没有想到的进一步分类建议。微软主管商务应用和平台业务的副总裁查尔斯拉曼纳(Charles Lamanna)说，机器人还将激发他们的创意，根据主题和用户所要求的基调（用户可以从正式、豪华或冒险等类别中选择）为通过电子邮件发送的产品推广提供建议。

这家软件巨头上个月还发布了为繁忙的销售人员代写电子邮件的人工智能技术。现在，它增加了一项销售功能，可以为Teams视频会议生成电子邮件摘要，并总结出与会者承诺采取的具体措施。未来，微软将会把这些功能与日程表功能关联起来。拉曼纳举例说，如果电话会议的参与者讨论要在几周后再举行一次会议，软件就会做出安排。

为商业用途创建聊天机器人和助手，有别于要求搜索机器人对孩子的膳食计划或墨西哥之旅等问题给出开放式答案——这是微软为推广必应聊天机器人设定的场景。商业产品依赖于一组更具体的信息——比如微软客户自己的数据——而不是互联网上充斥的信息。这可能会更容易得到正确答案，但如果人工智能犯错，让用户感到不适，或者弄错了财务数据，也会提高风险。这两个问题必应都出过。

纳德拉称，这项技术会犯错，使用它的人要进行查证。

“这就是为什么我不仅非常关心这项技术的能力，也关心产品用例和设计的原因，”纳德拉说，“这样就可以提醒自己，我们作为人类不但要面对社会规范和责任，也要顾及这项技术的能力及其犯错的界限。”